World Wide Web IDentity
Everyone Should Have a Web Identity
Without One, You Have No "Net" Worth
We live in a strange and paradoxical time:
Everyone is worried about their identity being
Yet, most people don't even have an online
Go ahead... "google"
yourself. Enter your name, or your company's name in the browser address bar... then hit "enter."
What information returns? Any?
Do you exist?
If search engines return nothing...you
don't exist! You have no "Net" Worth. You are a "net" nobody... at least online.
And, believe it or not, YOU ARE NOT ALONE.
Figure this: Nearly
a decade ago, the explosive growth of the Internet and World Wide Web began. Still today, there are over
20,000,000 small businesses in the United States without a Web presence! And, we're the world's Internet leader
Further that 's just small businesses. The
number of employees within big companies... or professional firms... fare far worse. Yes, their companies/firms
may have a presence... perhaps with a tidy page for each senior executive/principal/partner, but below this level, INDIVIDUALS...
with their accomplishments, papers, and opinions... are absent -- off line and out of sight. The "Invisible
Wo/Man" of the '60s reappears.
How can this be? Regardless
of the meeting or cocktail party I attend, or bar I visit, EVERYONE has accomplished feats... plus EVERYONE
has opinions... strong opinions from politics and sports... to even which recipes are "best" for whatever.
Should you be
concerned about not having an online identity? Yes... especially if one is in business...
or in the job market... or just involved in life. The truth is that kids today are "blueberrying" (searching for information
via a hand held device) people as they are being introduced to them. And, adults are descreetly going back to their
offices or homes to "google" the existence... and probably "net" worth of the person they recent met at lunch, on
the golf course or at the bar.
Today, there is nothing more valuable than a
So... just what is it that holds
people back from establishing their "net" worth? The answers are numerous but the themes are basic.
1. The people who are not on the net...
that don't use email... don't and can't comprehend its reach, flexibility, and power. For example: Consider how
debilitating it is to represent your resume when forced to use some other entity's form. Consider how much more
impactful it would be to link to your important research than just mention it in a sentence.
2. People who don't have websites don't
understand the difference between them and other promotional materials. Websites are continuous works in progress.
A three panel brochures is a fixed document of which too many are printed that too soon fall out of date. Not so with
websites. There is no fixed anything. Prices, locations, telephone numbers employee names can be changed in a
3. People have heard about websites costing
thousands... tens of thousands... even millions. They ask, "How can I afford a website?" while simultaneously hearing
that Yahoo, AOL and an army of other providers give them away...FREE! They think "There must be a catch... there must be something that I'm missing."
The answer is that there is something missing.
But, it is not necessarily you missing the boat!
What you are missing is a straight-forward
approach for securing a website to establish your identity. And because of absence, you're also missing
the experience that one's best approach is to sample the Web with a basic site and have one's Web knowledge
and confidence grow through exposure and use of this remarkable communications tool.
You're also missing a coach...
or group of coaches... who will not shoe-horn you into a website, but will show you how to use it. What you are missing is a herd of marketing mavens who love to embellish
YOU with their disciplined approaches and creativity.
You are missing
We're The Herd That Gets You Heard
Imperceptible Goose That Gives The Boost